Gadget Lab (http://www.wired.com/gadgetlab/2011/03/ipad-usage/) tech writer Matthew Guay compares an iPad to a microwave oven.
Succeeding the conventional oven, the microwave oven could heat food faster and use less energy. Even though it wasn’t as good at cooking as an oven, and it wasn’t obvious why anyone would want a microwave, the microwave became a staple in practically every home, because people kept finding new ways to use this technological wonder.
It seems like the same thing is happening with tablets.
“Everyone thought the iPad needed traditional computer programs to be successful. After all, if you can’t use Office, what’s it good for?” Guay wrote.
And then customers bought them, took them home, and something special happened. They realized that reading eBooks or browsing the internet from their couch was nice on a tablet. They found things they would have never thought to do on a computer were fun and simple. Apps that never made sense on computers with keyboards and mice, like GarageBand and finger paint apps and eReaders, suddenly found life on a 9.7-inch slate of glass and metal.
Indeed, it turns out that a tablet needn’t do everything that a more powerful PC can, according to multiple research studies on iPad usage. Rather, the tablet’s main appeal lies in the approachable touchscreen interface that just about anybody at any age can pick up and figure out.
As you might expect, the top three things consumers have been doing with iPads are surfing the web, writing and checking e-mail and playing games, according to a study published last year by NPD Group. iPad owners are also watching video and reading e-books, and the device’s light weight and portability make it a real crowd-pleaser, NPD found.
“While lots of choices and compromises go into the development of any product, especially something as different as the iPad, these results indicate that most consumers are satisfied with their purchase and are increasingly finding ways to interact with their iPad,” NPD wrote.