A Call Report is a tool used by sales representatives which contains a detailed account of all the calls a salesman has made in a period of time and their outcome A call report is usually submitted to the Area Sales Manager (ASM). The call report usually contains the date and time of the meeting, the people present, what the agenda was and what was the result of the meeting. It will also include a list of tasks that need to be followed-up with and the individuals assigned the task.
